The American Marketing Association’s 2012-2013 Case competition challenged teams to
create an Integrated Marketing Communications  plan for Donate Life America,
to start Fall 2013 and end Spring 2014. Donate Life America needs a self sustaining
campaign that can be used by colleges and agencies at the local and state level. The 
plan should identify  primary and secondary target markets. College students are a likely target market.



Within the chosen target markets, Donate Life America was interested in creating a drive to take action

 

The Elmhurst College American Marketing Association did not participate in the 2012-2013 case competition.